Dr Alison Caffyn has 30 years’ research and development experience working in a range of rural areas around the UK. Alison has worked with clients ranging from national governments to local community groups and from large commercial attractions and national parks to small tourism enterprises.

She has been a consultant since 2006 and previously worked for several tourist boards and local authorities, the University of Birmingham and ECOTEC Research and Consulting.

Alison lives in Ludlow and in recent years has worked mainly across the West Midlands and Wales, with occasional projects further afield.