About Dr Alison Caffyn

Experience & Past Research

Alison has many years’ experience of research and consultancy in public, private and academic contexts, largely specialising in rural regeneration and tourism development.

Prior to studying at Cardiff University, Alison was a freelance research consultant for ten years. Previously she was Senior Consultant at ECOTEC Research and Consulting in Birmingham and lectured at the University of Birmingham on tourism development and rural planning. She started her career working in tourism research and development in Cumbria and Loch Lomond and the Trossachs.

She held an advisory role at the National Trust (Midlands) for eight years and has been a member of the Shropshire Hills National Landscape Partnership for 17 years.

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Alison recently worked as Senior Researcher at the Food, Farming and Countryside Commission focusing on Land Use issues and developing a Land Use Framework for England.

Revealed: true cost of Britain's addiction to factory-farmed chicken

Current Research Interests

Alison is interested in how, despite rising concern about the need for transformation of the food system, little attention is paid to the continued expansion of the conventional intensive livestock sector. She has also been exploring whether intensive livestock farming is beginning to harm other rural economic sectors such as tourism and recreation.

Alison has written a series of briefings and academic journal articles about her research.

Alison has broadened out her research to focus on wider land use conflicts and how competing land uses may be better mediated and negotiated through establishing a Land Use Framework for England. She led work on land use for the Food Farming and Countryside Commission, working with stakeholders in Devon, Cambridgeshire and across the country.

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